“Fortuna Favours the Brave” was the in-store launch event for Shackleton Ski at Shackleton’s flagship store on Piccadilly, London, held on 21 October 2025. It marked the debut of the brand’s new ski line and, in particular, the Fortuna Ski Suit, positioned as an all-terrain suit “born in Antarctica, tested by GB Snowsport coaches and destined for steeps worldwide.”